Swatch store closures follow launch day disorder in Milan
Swatch was forced to close multiple retail locations following significant public disorder during the launch of a new watch collection. The event centered on the limited edition collaboration between Swatch and Audemars Piguet, specifically the Royal Oak model. Crowds gathered in Milan, resulting in massive queues that overwhelmed local store staff. The situation escalated into physical altercations among attendees outside the retail premises. Law enforcement intervention included the use of tear gas to manage the unruly crowds. As a direct consequence of these safety concerns and the chaotic environment, the company shuttered several locations. No specific injuries were detailed in the initial reports regarding the incident. The brand has not yet provided further details on when these locations will resume normal operations.