Paralimni-Deryneia municipality launches new tourism brand

The Municipality of Paralimni-Deryneia has officially launched a new tourism identity branded as 'Protaras Riviera'. Developed over the past year under the guidance of strategist Peter Economides, the initiative aims to unify the region's tourism offerings under a single, modern brand. The campaign features a promotional video directed by local videographer Nicholas Petrou, highlighting beaches, cultural heritage, gastronomy, sports, and wellness. The brand encompasses the wider area, including Paralimni, Deryneia, Kapparis, Pernera, Frenaros, and Acheritou. A core marketing message describes the region as the location where Europe's first sunrise occurs, symbolizing renewal. The initiative is designed to promote year-round tourism and strengthen the region's international profile. By positioning the destination as a diversified Mediterranean location, the municipality seeks to attract visitors beyond the traditional summer season.