Coca-Cola HBC Cyprus launches new digital campaign and releases socio-economic study
Coca-Cola HBC Cyprus has launched a new digital campaign titled 'Opening Horizons Together'. The campaign focuses on the personal stories of employees, partners, and clients to highlight the company's local network. Featured individuals include Petroula, a production operator at the Nicosia plant with over 30 years of tenure, as well as business owners Matthaios and Zanettos. Alongside the campaign, the company released data regarding its social and economic impact in Cyprus. The report was conducted by EY Cyprus Advisory Services Ltd based on 2024 data. It documents the value generated by the company's supply chain and network. The study concludes that the value chain of Coca-Cola HBC Cyprus contributes 77.9 million euros to the country's GDP.