Lidl Cyprus launches transparency campaign regarding supply chain and quality standards

Lidl Cyprus has announced an update to its strategic communication through an initiative titled 'Whoever knows, knows'. The company aims to provide consumers with detailed information regarding its internal processes and supply chain operations. A key component of this strategy involves highlighting the company's relationship with local producers. Lidl Cyprus reports that 45% of its fruit and vegetable inventory is sourced from local Cypriot suppliers. The company maintains a logistics network that delivers over 130 varieties of fresh produce to its stores daily. These products are subjected to internal safety and freshness checks before being made available for purchase. The campaign seeks to reinforce consumer trust by detailing the operational methods used to maintain product standards. The company encourages customers to find further information through its official website and social media channels.