Lidl Cyprus extends partnership with AKTI for Project Zero

Lidl Cyprus has announced the continuation of its strategic partnership with the AKTI Project and Research Centre for the fifth consecutive year. The initiative, known as Project Zero, focuses on combating plastic pollution in Cyprus’s marine and coastal ecosystems. Launched in 2021, the program integrates scientific documentation, volunteering, and public education. Over the past four years, the collaboration has resulted in the collection of 17.9 tons of waste. During this period, the program facilitated over 340 school visits and engaged more than 55,600 students. For the upcoming cycle, the partnership is expanding its scope to include targeted workshops for university students. These educational sessions aim to increase awareness among the next generation of scientists and professionals. The project continues to be a central element of the company’s sustainability strategy.