McDonald's announces FIFA World Cup 26 promotional campaign

McDonald's has announced a global marketing campaign in celebration of the FIFA World Cup 26, beginning June 9, 2026. The promotion includes a special FIFA World Cup 26 Meal and a themed Happy Meal for children. Customers purchasing the featured meal will receive one of six collectible cups honoring football icons David Beckham, Ronaldinho Gaúcho, Thierry Henry, Heung-Min Son, and Lamine Yamal. Additionally, the Happy Meal will feature one of 12 Squishmallows plush toys dressed in tournament-inspired kits. Marketing Director for McDonald's Cyprus, Eleni Kolokasidou, confirmed the partnership aims to integrate the brand into the matchday experience for fans worldwide. The campaign will be available at participating locations globally starting in early June. Collectible items also include a specially packaged Big Mac Sauce and a character branded as Grimace.