Svelta Courier rebrands to easyCourier in Cyprus

Vassos Eliades Ltd has invested in the courier firm Svelta Courier, which has now been officially rebranded as easyCourier. This transition integrates the company into the easy family of brands, which is owned by Sir Stelios Haji-Ioannou. The official launch took place at a special event in Cyprus, where Sir Stelios toured the company's facilities and met with staff and delivery riders. The company intends to focus on enhancing its logistics, technology, and delivery speed across the country. By combining Svelta Courier's existing operational experience with the international brand recognition of easyGroup, the firm aims to modernize local distribution services. This move signifies a new growth trajectory for the logistics sector in Cyprus. No specific financial details regarding the investment amount were disclosed.