Paphos tourism board launches promotional campaign for Polis Chrysochous

The Paphos Regional Tourism Board (Etap) has released a new promotional video dedicated to the Polis Chrysochous area. This initiative is part of a broader strategy to encourage domestic tourism within Cyprus and support local communities. The campaign highlights the region's natural landscapes, beaches, gastronomy, and cultural heritage, aiming to promote visitor experiences throughout the year. The board is deploying digital media and social networks to reach the Cypriot market for short breaks, family trips, and thematic visits. This effort seeks to shift tourism activity beyond traditional hubs to achieve balanced development across the district. Additionally, the board has requested that local hoteliers and tourism professionals share the new promotional material to increase visibility. The campaign is designed to provide sustainable support to local businesses through increased visitor traffic.