Eurostat data on social media usage by EU businesses in 2025

According to data released by Eurostat, 79.9% of businesses in Cyprus with 10 or more employees used social media in 2025, a figure unchanged from 2023. This rate significantly exceeds the European Union average, which rose to 63.6% in 2025 from 61.1% in 2023. Malta recorded the highest usage rate in the EU at 88.2%, followed by Finland at 87.6% and Denmark at 86.1%. Conversely, the lowest percentages were observed in Bulgaria at 41.5%, Croatia at 46.0%, and Hungary at 47.3%. Eurostat reports that social media usage correlates with company size, with adoption rates of 60.6% for small, 76.2% for medium, and 89.1% for large enterprises. Businesses primarily utilize these platforms for marketing, online presence, customer communication, and internal collaboration. The figures reflect a consistent trend across the European market.