Eurostat reports on social media adoption by European businesses in 2025

According to data released by Eurostat, 79.9% of businesses in Cyprus with 10 or more employees used social media in 2025, maintaining the same level as 2023. This performance places Cyprus seventh among European Union member states. Across the EU, the average adoption rate rose to 63.6% in 2025 from 61.1% in 2023. Businesses typically utilize these platforms to improve marketing, manage their online presence, and facilitate communication with partners and customers. Malta recorded the highest adoption rate in the bloc at 88.2%, followed by Finland at 87.6% and Denmark at 86.1%. Conversely, Bulgaria, Croatia, and Hungary reported the lowest engagement rates at 41.5%, 46.0%, and 47.3% respectively. Larger enterprises demonstrate a higher propensity for digital integration, with 89.1% of large firms using social media compared to 76.2% of medium-sized and 60.6% of small enterprises. The report emphasizes the ongoing digital modernization within the business sector.