Cosmos Insurance launches new advertising campaign

Founded in 1981 and based in Nicosia, the Cypriot insurance company Cosmos Insurance has launched a new advertising campaign. The campaign features five humorous digital videos starring eccentric characters to highlight specific insurance solutions. The products showcased include the homeCARE home insurance, officeCARE office insurance, cyprusCHOICE health insurance, myDRIVEplus motor insurance, and petCARE pet insurance plans. The strategy utilizes a multi-channel approach, including YouTube, social media, Google network advertising, radio spots, and billboards. The company aims to differentiate itself in the market through this creative positioning. The initiative is intended to align with the company's modern corporate philosophy and promote insurance as a conscious choice for personal protection.