Rockup promotional campaign in Limassol triggers public concern

During the first half of 2026, the company behind the Rockup mobile app conducted a marketing campaign in Limassol, Cyprus, utilizing various methods including digital ads, QR code flyers, handwritten notes, and documents mimicking official government notices. The materials mimicking government papers were branded under a fictional 'Ministry of Apps' concept. Although the company stated that all materials were clearly marked as advertisements, the campaign generated significant public discussion and debate. Rockup is a messaging application intended for neighborhood community building and local problem-solving. The developers emphasized that the campaign did not request any payments or financial information. Local police were informed of the company's activities following the public reaction. AlphaNews conducted an investigation into the matter and found no evidence of criminal conduct. The company acknowledged that certain creative approaches to the campaign caused more controversy than they had originally anticipated.