Visa unveils refreshed Visa Infinite platform at Payments Forum in Paris

On July 1, 2026, Visa announced a significant update to its Visa Infinite platform during the Visa Payments Forum (VPF) in Paris. The event, which hosted over 2,000 industry professionals, served as the venue for introducing a shift from a fixed premium tier to an adaptive platform model. According to Mathieu Altwegg, Head of Product and Solutions for Visa in Europe, the change aims to address the increasingly global, digital, and experience-driven lifestyles of affluent customers. The company noted that premium value is now prioritized through relevance, reliability, and ease of use rather than static benefit lists. Foundational features, including global acceptance and multi-currency support, will remain as core components of the service. The refreshed framework integrates brand, product, and partnerships to allow issuers to configure services dynamically. This evolution is intended to ensure that premium offerings remain relevant as customer expectations and individual needs continue to change over time.