Cyprus study on youth exposure to gambling content on social media

A survey conducted by the University of Nicosia and IMR for the National Betting Authority of Cyprus, presented on July 9, 2026, reveals high exposure to gambling content among youth. The study, involving 1,000 participants aged 18 to 35, was carried out between February and March 2026. Data shows 93 per cent of young people have encountered gambling-related content, with an average exposure frequency of 4.45 times per month. Instagram is the primary platform, used by 95 per cent of respondents and accounting for 93 per cent of the gambling material viewed. Paid advertisements appeared for 89 per cent of users, while 77 per cent reported seeing influencer-led promotions. The authority noted that most exposure is driven by algorithms rather than active following. Although some promotional content included bonuses, offers, and winnings, most respondents did not register on these platforms. Chairman Panagiotis Trisokkas emphasized that the findings will assist in developing data-driven prevention strategies.