Airlines fulfill social media bet following World Cup quarterfinal

Before a World Cup quarterfinal match between England and Norway, Norwegian Air challenged British Airways to a social media wager. The terms stipulated that the airline representing the losing nation would replace its official social media logo with the winner's branding for 24 hours. Representatives from both companies reportedly exchanged digital logo files via USB sticks at London Heathrow Airport to formalize the agreement. England defeated Norway 2-1, with Jude Bellingham scoring two goals after Andreas Schjelderup’s opening goal for Norway. Following the match, Norwegian Air honored the wager by updating its social media profile picture to the British Airways logo. The airline also launched promotional offers for flights between the two countries to celebrate the match. Despite the defeat, Norwegian Air expressed support for the English team in the remainder of the tournament.