AEK Larnaca and Novibet announce a three-year sponsorship agreement

AEK Larnaca FC and betting company Novibet have officially announced a strategic partnership spanning three years. Under this agreement, which covers the 2026-2029 period, Novibet will serve as the club's primary sponsor. The deal was formally presented at the AEK Arena during a press conference attended by club president Andros Karapatakis, club officials, and Novibet representatives. As part of the arrangement, Novibet will secure brand visibility across the team’s official match kits, the stadium, and televised broadcasts. Both organizations stated that the partnership aligns with their respective goals for development and professional growth. The agreement aims to strengthen the commercial presence of the football club while expanding Novibet's sports investment portfolio in Cyprus. No financial terms of the sponsorship were disclosed during the presentation. The collaboration focuses on enhancing the team's reach through various promotional platforms and media channels.