The Paphos regional tourism board (Etap Paphos) announced on July 22, 2026, that its promotional campaign, "Paphos – Unleash Your Senses," has been honored with two prestigious industry awards. The initiative was recognized at the Cyprus Tourism Awards 2025, receiving a gold award in the "Strategy & Innovation – Timeless Presence" category, and at the Marketing Achievements Awards 2025, where it secured a bronze award in the "Integrated Marketing" category.

These accolades celebrate a successful seven-year collaborative model that unites public authorities and private sector businesses under a single, cohesive destination marketing strategy. This effort marks the first time in Cyprus that such a partnership has been organized to promote a specific region on the international stage. According to the tourism board, this collective approach has become a benchmark for enhancing a destination's competitiveness in global markets.

The awards serve as validation for the long-term vision established seven years ago to elevate the Paphos region. By fostering cooperation across sectors, the strategy aims to maintain a consistent presence in international tourism markets. The board continues to operate under this model, which is now viewed as a model for regional development through professional marketing.