In July 2026, Dr. Stavri Morti, co-CEO of XM Group, detailed the company's ongoing humanitarian support initiatives for communities in Limassol affected by the 2025 wildfires. The company, which was founded in Cyprus in 2009 and currently employs approximately 800 people in the country, emphasized that its intervention was a response to the urgent needs of residents who lost their homes.

XM Group was among the first corporate entities to provide direct assistance following the 2025 disaster. According to Dr. Morti, the company opted to act as a concerned member of the local community rather than a mere donor, aiming to improve living conditions and promote sustainable development in the region. The initiatives were carried out in close cooperation with local authorities to address the immediate crises faced by the victims and to foster a sense of security and solidarity.

While the company continues its operations serving over 20 million customers globally, its focus remains on the long-term recovery and social responsibility within its home country. The statement highlights the significance of immediate corporate involvement during national emergencies, positioning the aid as part of the group's ongoing responsibility to the Cypriot community where the company was built from the ground up.