On July 23, 2026, the European Commission imposed a total fine of 890 million euros on Google for violating the Digital Markets Act (DMA). The penalty is divided into two parts: 460 million euros related to anti-competitive practices in its search engine, and 430 million euros concerning restrictions within its application store. These combined fines represent approximately 0.22% of the company's annual global turnover.

The Commission determined that Google engaged in 'self-preferencing' by giving priority to its own services—such as shopping, hotels, and travel options—over competitors in search results. Additionally, the company was penalized for preventing app developers from directing users to cheaper offers available on external websites or alternative app stores. The Commission now requires Google to ensure fair and impartial treatment of third-party services and to allow developers to promote offers outside the Google ecosystem.

Google has been given a 60-day deadline to comply with these requirements. Failure to rectify these practices within this period may result in periodic penalties reaching up to 5% of the company's total global turnover. The company has reportedly begun testing adjustments to its operations in response to the regulatory scrutiny.