On July 26, 2026, a political billboard featuring Israeli politician Gadi Eisenkot appeared on a highway near Zygi, Cyprus. The billboard, written entirely in Hebrew, is addressed to Israeli voters and promotes Eisenkot, the founder of the Yashar party and former Israel Defense Forces chief of staff. The display has triggered widespread public discourse, with critics questioning the legality and appropriateness of foreign election campaigns being conducted on Cypriot soil.

Local figures, including former AKEL parliamentary candidate Melani Steliou, have raised concerns about the growing influence of foreign interests in the country. The discussion surrounding the advertisement has also highlighted broader societal anxieties regarding the mass purchase of real estate by Israeli nationals in cities such as Limassol, Paphos, and Larnaca. Authorities have not yet issued a formal statement explaining who approved the installation of the billboard, the source of funding, or the legal framework under which a foreign political campaign is permitted in a public space in Cyprus.