Cyprus Consumer Association reports mixed price trends in e-kalathi products

The Cyprus Consumer Association released a report analyzing price fluctuations for products listed in the e-kalathi platform between July 16 and July 31, 2026. The data indicates that while 805 products saw an average price increase of 10.6%, a larger group of 908 products experienced an average price reduction of 11.9%.

The highest price hikes were recorded in frozen pasta and pizzas (7.6%), fruit juices (6.6%), and chocolates and dry pasta (6.3%). Despite the reported price decreases, the association expressed significant concern regarding the level of competition among retail chains. Research conducted on July 31, 2026, across 12 supermarkets revealed a 15.8% variance in the total cost of 177 common items.

Furthermore, the association noted that price discrepancies between the five supermarkets with the largest inventory reached 7.6%. These findings suggest that the existing price gaps in the majority of participating supermarkets may not reflect a healthy or intense competitive environment in the retail sector.