Alphamega supermarkets raise funds for the Cyprus Red Cross

The charitable campaign "One ice cream, many smiles!" concluded successfully, raising a total of €29,032.36 to support the humanitarian efforts of the Cyprus Red Cross. The initiative, organized by Alphamega supermarkets in collaboration with various ice cream brands and the public, ran from May 21 to June 24, 2026.

Throughout the campaign, participating retailers pledged 5% of their ice cream sales to fund the Cyprus Red Cross's Social Welfare Program and the Family Tracing Service. The project featured numerous well-known brands, including Ben & Jerry’s, Magnum, Häagen–Dazs, and many others, alongside the store's private-label products. During a formal event, Natasa Konstantinidou, Director of Communications and Corporate Social Responsibility at Alphamega, officially presented the donation to Leda Koursoumba, representing the Cyprus Red Cross.

This initiative marks another successful year of cooperation between the supermarket chain and the humanitarian organization. The funds collected are intended to bolster specific social services provided by the Cyprus Red Cross to those in need, underscoring the supermarket's ongoing commitment to corporate social responsibility.