Cyprus tourism officials meet to discuss future sustainability and growth

On Friday, August 7, 2026, the Deputy Minister of Tourism of Cyprus, Kostas Koumis, met with the new leadership of the Cyprus Hotels Association (PASYXE) to discuss the current state and future prospects of the tourism sector. The meeting focused on evaluating the recovery of the industry following a period of crisis, acknowledging that the sector has returned to a stable trajectory despite significant challenges caused by geopolitical tensions in the Middle East.

Key discussion points included strategies for year-round tourism, the enhancement of air connectivity, and the expansion into new markets while strengthening existing ones. A primary concern identified by Koumis is the sustainable management and protection of destinations, a concept described as 'Destination Stewardship.' Both parties emphasized the importance of ongoing collaboration between the public and private sectors to address long-standing issues such as international promotion and destination management.

Looking ahead, the Ministry and PASYXE aim to continue these collaborative efforts to ensure the long-term resilience of the Cypriot tourism product. The discussions highlighted the transition from managing immediate crises to planning for future development, with a specific emphasis on environmental and destination sustainability.