Krasava ENY football club announces new sponsorship deal with Parimatch

On August 21, 2026, Evgeny Savin, the president of the football club Krasava ENY, officially announced a major sponsorship agreement with the betting company Parimatch. This strategic partnership comes as the club is undergoing a significant reorganization and entering a new phase of development. The collaboration is expected to provide substantial financial support to the team, bolstering its capabilities ahead of the upcoming season.

According to the official announcement, the partnership is grounded in the shared corporate identity of both organizations, specifically their common yellow and black color schemes, as well as mutual ambitions for success. Savin highlighted that the deal will facilitate the creation of enhanced media content, including match broadcasts, video blogs, and new formats for supporters. The move is presented as a crucial step for the club’s long-term growth and stability, with both parties expressing enthusiasm for the joint project as they aim to achieve new milestones in professional football.