Hailey Bieber shares viral concealer makeup technique

On August 21, 2026, entrepreneur and beauty icon Hailey Bieber shared a new makeup technique on TikTok aimed at achieving a bright and refreshed facial appearance. The method focuses on strategic layering rather than applying a single heavy coat of product. Bieber begins with a medium-coverage, buildable creamy concealer to target specific areas, followed by a lightweight, hydrating concealer applied to the inner corners of the eyes and the under-eye region to add luminosity. The goal of this technique is to correct imperfections while keeping the rest of the skin looking natural.

This tutorial aligns with Bieber’s established brand identity, which emphasizes a natural, 'glazed' aesthetic. Beyond sharing new techniques, Bieber continues to influence beauty trends through her social media presence and personal beauty line. While she remains an authority on daily skincare and makeup routines, she has simultaneously begun to publicly phase out specific products she no longer uses, as noted in recent reports. Fans and beauty enthusiasts are encouraged to prepare their skin with a hydrating base before attempting the layering process to ensure the best results.