Global entertainment and media industry to reach $4.2 trillion by 2030

The global entertainment and media industry is projected to reach $4.2 trillion in total revenue by 2030, according to the latest Global Entertainment & Media Outlook report by PwC. This forecast represents an average annual growth rate of 3.4%, with the industry expected to add approximately $600 billion in revenue over the remainder of the decade. The analysis covers 12 sectors across 53 countries.

A primary catalyst for this expansion is the advertising sector, which surpassed $1 trillion in revenue in 2025 and is projected to grow to $1.4 trillion by 2030. Industry growth will be heavily supported by AI-driven, real-time personalization, which enables more precise audience targeting. Meanwhile, internet advertising—encompassing social media and online video—is forecast to maintain an annual growth rate of 7.2%. Other significant trends include the recovery of cinema box office receipts to pre-pandemic levels, the growth of live experiences like music concerts, and a projected doubling of revenues from online gambling by 2030.

Streaming platforms are currently undergoing a period of consolidation and the introduction of bundled packages to address subscriber fatigue. Looking ahead, digital ecosystems are expected to remain the core driver for the global market, with ongoing technological integration shaping consumer engagement through the end of the decade.