Novibet appoints Telia & Pavla BBDO to manage advertising in Cyprus

Online betting and sports entertainment firm Novibet has officially appointed the agency Telia & Pavla BBDO to oversee its advertising presence and communications strategy within the Cypriot market. The partnership, announced on September 2, 2026, focuses on enhancing the brand's visibility through comprehensive media and digital services.

The collaboration leverages the expertise of Telia & Pavla BBDO's specialized teams in media planning, data-driven strategy, and digital performance optimization. By utilizing systemic data analysis and performance monitoring, the agency aims to ensure that every promotional initiative is aligned with Novibet's long-term business objectives. Athos, the deputy CEO of the agency, noted that the partnership reflects the BBDO network’s commitment to high-impact results and long-term professional relationships.

This move represents a strategic effort by Novibet to strengthen its position in the competitive Cyprus market. While no specific end date for the contract was disclosed, the partnership is framed as a long-term initiative focused on measurable business outcomes and continuous performance improvement.