Eirini Chatzipavlou appointed as COO of Partners Connected Communications

Partners Connected Communications has officially appointed Eirini Chatzipavlou as its new Chief Operating Officer (COO), effective September 2026. This leadership change is designed to bolster the firm’s operational management and support its next phase of growth in the communications sector.

Chatzipavlou brings significant professional experience to this role, having previously held senior positions at Digital Tree, including Chief Commercial Officer and Head of Media. Her background covers media strategy, commercial growth, and team management. In her new capacity at Partners, she will oversee the coordination of the company's internal operations and teams. The primary goal of her appointment is to transition the agency toward a more flexible and integrated operational model that enhances collaboration across various disciplines.

This executive shift coincides with a broader transformation initiative at Partners, which aims to better navigate a rapidly evolving landscape dominated by AI and new digital technologies. The company intends to leverage these changes to translate strategic planning into more efficient and actionable outcomes.