Union of Cyprus Journalists releases study on media habits and public trust

The Union of Cyprus Journalists (UCJ) released two annual studies on September 8, 2026, analyzing the media landscape in Cyprus. Conducted by MRC – Cypronetwork Ltd in July 2026, the research involved a survey of 1,000 citizens and a separate assessment of 152 media professionals. Findings show that 73% of the public use social media for news, followed by television (69%) and web portals (55%). When asked for their primary source, 44% identified social media as their main channel, marking a steady increase from 33% in 2021, while television viewership continues a long-term decline.

The studies highlight significant public distrust, with 49% of respondents expressing no confidence in media outlets and 61% perceiving the prevalence of fake news as very high. Notably, 86% of the public believe that public opinion is being manipulated regarding various scandals. Among those who feel manipulated, 75% blame government bodies, 67% point to media owners, and 39% blame journalists. Despite the dominance of digital platforms, television and radio are still perceived as having higher quality and reliability. The research, supported by the Bank of Cyprus, underscores a growing disconnect between traditional journalistic institutions and the public.