Targeting a larger tourism share for Limassol: Incentives requested for new hotel beds, increased promotion, and solutions for sea pollution

Tourism stakeholders in Limassol are aiming to increase the city's 12% market share by advocating for new hotel capacity, improved infrastructure, and pollution control. During a meeting with Deputy Minister of Tourism Kostas Koumis, officials discussed strategies to boost the region's tourism product, noting that while arrivals saw an 8% decline in the first seven months, the downward trend is slowing. Future efforts will focus on expanding tourism beyond the coastal zones to mountainous areas and enhancing city promotion.