XM Group and Hope For Children launch campaign against school bullying

On September 14, 2026, the XM Group and the Hope For Children CRC Policy Center launched a new campaign titled “Every Bully Has a Story” aimed at combating school bullying. The initiative seeks to understand the root causes of aggressive behavior by focusing on the experiences and needs of children who display such tendencies, without justifying the actions themselves. The campaign utilizes dramatized scenes based on real-life accounts and features expert insights from Scientific Coordinator Rodoula Papalambrianou and the Director of Learning and Innovation, Tania Masia.

Beyond raising awareness, the project emphasizes the necessity of educating parents, teachers, and children to ensure the early identification and prevention of bullying, which can lead both victims and perpetrators into dangerous situations. The collaboration builds upon a long-standing partnership; for the past six years, XM Group has provided continuous funding for the technical infrastructure of the 1466 Helpline. This 24-hour service, staffed by psychologists, social workers, and legal advisors from Hope For Children, offers comprehensive support for issues including child abuse, neglect, school bullying, and online grooming. The organization continues its work to provide psychological and legal guidance to minors and guardians across the region.