TBWA\Entelia announces a new company operating model

On September 16, 2026, the communication agency TBWA\Entelia announced the implementation of a new operating model designed to evolve its organizational structure and client collaboration methods. The initiative aims to integrate creativity, technology, data, and business strategy into a single unified system to support sustainable growth and provide greater business value for clients.

Rather than a simple departmental reorganization, the firm is redesigning how it combines professional skills and internal expertise. The new framework consolidates functions such as strategy, media, digital experiences, and technology. The model is supported by five pillars, including brand leadership, strategy, and growth, alongside a strengthened finance and human resources function focused on organizational effectiveness, staff development, and leadership enhancement. This shift emphasizes cross-departmental collaboration as the core of the agency's future operations.