Cyprus Alzheimer Association marks World Alzheimer's Day with METRO campaign

The Pan-Cyprian Alzheimer's and Related Dementias Association 'Mi-me-lismoni' is observing World Alzheimer's Day, celebrated annually on September 21. This year’s campaign focuses on the critical importance of early diagnosis and recognition of symptoms to better support patients and their caregivers. The organization emphasizes that timely knowledge enables more effective intervention and assistance for those affected.

As part of this initiative, the grocery store chain METRO is continuing its long-standing collaboration with the Association. Between September 16 and September 22, employees across METRO stores will wear the organization's branded shirts. This action is intended to increase public visibility of the disease, remind shoppers of the challenges faced by families and caregivers, and promote a message of solidarity, highlighting the necessity of being present for those living with the condition.