Crete Half Marathon returns with viral AI-themed promotional video

The Crete Half Marathon has launched a new promotional campaign ahead of its 11th annual event, which is scheduled to take place on Sunday, October 4, 2026, in Arkalochori, Heraklion. The event continues its tradition of creative marketing by releasing a humorous viral video featuring the local grandmothers who have become famous faces of the organization.

In the latest spot, the characters engage in a comical confrontation with artificial intelligence, specifically a language model they refer to as 'hazoGPT'. The narrative centers on the AI's failure to grasp Cretan culture, humor, and daily habits, leading to absurd misunderstandings such as the machine suggesting that local delicacies like Cretan pilaf should be replaced with sushi. The video emphasizes the event’s unique character and its commitment to celebrating sports, athleticism, and community participation.

The upcoming race marks the 11th year of the international competition. Organizers aim to use these creative promotional efforts to maintain high engagement as they prepare to host athletes across various running distances on the day of the event.