Coca-Cola HBC Cyprus and Junior Achievement renew partnership for youth entrepreneurship

On September 21, 2026, Coca-Cola HBC Cyprus and Junior Achievement Cyprus (JACyprus) announced the renewal of their long-standing partnership. This collaboration is a core component of the #YouthEmpowered social program and focuses on providing practical entrepreneurial training to students aged 16–18 through the JA Company Programme.

The initiative guides participants through the complete lifecycle of running a business, including team formation, strategic planning, product development, marketing, and sales. Throughout the academic year, students are supported by professional mentors and teachers to foster essential soft skills such as leadership, communication, and complex problem-solving. The partnership aims to equip the next generation with the tools necessary for future employability.

The academic program culminates in the annual 'Company of the Year' competition. During this event, top student enterprises present their business models to a panel of judges, with the winning team earning the opportunity to represent Cyprus at the JA Europe European competition. Recent data indicates that student interest and participation in the initiative remain on an upward trajectory.