Invest Cyprus promotes island as a regional business hub in London

Invest Cyprus, the island’s national investment promotion agency, held a high-profile briefing at the Financial Times offices in London this week to position Cyprus as a strategic European hub for international business, financial services, and wealth management. The event, which took place on Tuesday, focused on attracting family offices and financial institutions by highlighting the country's transformation and its capacity to serve global markets beyond the island's borders.

During the briefing, Invest Cyprus chairman Evgenios Evgeniou emphasized that the nation is moving beyond cost-based competition. Instead, the country is pitching its stability, regulatory credibility, EU and eurozone membership, and common-law legal tradition as primary assets. The agency also underscored the island's geographic location between Europe, the Middle East, North Africa, and Asia as a key advantage for companies seeking to scale operations.

This initiative marks the second time the event has been hosted at the FT offices, reflecting an ongoing effort to engage with international investors. The promotion strategy involves showcasing a supportive tax environment, high quality of life, and a streamlined relocation process for international talent. Moving forward, Invest Cyprus intends to continue leveraging these institutional strengths to draw sophisticated, technology-driven financial service providers to the island.