Meta unveils new AI-integrated hardware at annual conference

Meta held its annual conference in California on September 24, 2026, where CEO Mark Zuckerberg announced a strategic shift toward integrating artificial intelligence directly into consumer products. Following years of multi-billion dollar investments in AI model development, the company is now focusing on widespread practical application in daily life.

The showcase featured three new models of AI-integrated smart glasses, developed in partnership with Ray-Ban to address privacy concerns associated with previous iterations. Additionally, the company introduced new features for the "Muse" AI assistant, which reached the top of the App Store shortly after its release this month. Meta also unveiled a new virtual reality headset, an evolution of the Quest series, which weighs 100 grams and is priced at $1,300. These hardware releases are central to Zuckerberg's ambition to embed advanced AI capabilities into the platforms used by millions of people daily, including Instagram and Facebook.