Retail fruit and vegetable prices 55 percent higher than direct producer costs

On September 24, 2026, the Cyprus Department of Agriculture released a study highlighting a significant price disparity in the produce market. The report compared the retail costs of 25 essential fruits and vegetables against prices offered directly by local producer organizations. Findings indicate that consumers pay an average of 55.3 percent more when purchasing these goods through retail outlets compared to buying directly from producers.

According to the data, a basket consisting of one kilogram of each of the 25 surveyed items would cost 65.79 euros at a retail store, whereas the same items could be obtained for an average of 42.39 euros from recognized producer groups. This represents a potential savings of 23.44 euros per kilogram for the average consumer. The study serves to illustrate the significant cost escalation that occurs throughout the supply chain before products reach store shelves. While the report identifies this major price gap, it serves primarily as an analytical assessment of current market conditions rather than indicating immediate government intervention or legislative changes.