Lidl Cyprus renews food waste awareness campaign

On the occasion of the International Day of Awareness of Food Loss and Waste, Lidl Cyprus has announced the continuation of its "Our Strength" awareness campaign. The initiative aims to encourage consumers to adopt more responsible consumption habits, emphasizing that better management of household food supplies can lead to significant financial savings and environmental protection.

The company highlighted concerning data, noting that 59 million tonnes of food are discarded annually across Europe. In Cyprus specifically, the average citizen produces approximately 286 kilograms of food waste per year. Lidl Cyprus promotes mindful shopping and the full utilization of products already present in kitchens as key strategies to combat this trend, marking one year since the original launch of the campaign.