Cyprus banks and Visa launch national cashback awareness campaign

The Association of Cyprus Banks, in collaboration with Visa, has launched a nationwide awareness campaign throughout October to promote the 'Cashback' service. This initiative allows consumers to withdraw cash directly at the registers of hundreds of retail outlets across Cyprus during their regular shopping transactions.

The service is designed to be free of charge for both the customer and the retailer. The primary objectives of the campaign are to educate the public on the benefits and operation of the service, particularly for those in remote areas where access to ATMs is limited, and to encourage more businesses to join the existing retail network.

This promotional effort aims to reduce the reliance on physical ATMs by integrating cash withdrawal functionality into everyday retail environments. By raising awareness, the organizers hope to simplify banking accessibility for citizens while expanding the logistical reach of the service to new commercial locations throughout the country.