Allwyn and McLaren host motorsports event at OAKA stadium in Athens

On October 3, 2026, Allwyn and McLaren Racing hosted the inaugural "Allwyn x McLaren Racing: Live in Athens" event at the Olympic Athletic Center of Athens (OAKA). Thousands of spectators attended the free, public event, which marked the launch of a new global series created by Allwyn aimed at engaging motorsport fans in regions that do not typically host Formula 1 Grand Prix races.

The demonstration featured two iconic vehicles: the modern MCL60 and the historic McLaren MP4/6, famously driven by Ayrton Senna. The MP4/6 was operated by two-time Formula 1 World Champion Mika Häkkinen, while the MCL60 was piloted by Arrow McLaren IndyCar driver Pato O’Ward. The cars performed on a specially constructed track within the stadium complex, providing fans with a rare opportunity to observe Formula 1 machinery in action.

According to Pavel Turek, Chief Officer of Global Partnerships at Allwyn, the high turnout confirmed the company's objective to bring global sporting experiences directly to fans. This event represents the first of many planned engagements in the new global series, as the organizers seek to leverage their partnership with McLaren Racing to expand the reach of motorsport culture.