Wolt retail report 2026 highlights growth in online shopping and grocery deliveries

On October 9, 2026, delivery platform Wolt published its first Retail Report, detailing a significant shift in consumer behavior toward online purchasing. The report indicates that retail now accounts for more than one-quarter of the platform's global sales, with over 230 million total orders processed since 2015. Data from 2024 shows that 73% of consumers participated in online shopping, contributing to total European digital spending of €842 billion, a 7% increase.

The findings highlight a major evolution in how apps are utilized, moving beyond simple restaurant and coffee orders to comprehensive grocery and daily supply shopping. In 2025, 48% of grocery orders via the platform contained at least ten items, and the total value of these specific orders surged by 46% year-on-year. This trend underscores the increasing importance of digital delivery channels for traditional retail businesses, which are now leveraging mobile platforms for weekly household needs, including beauty, pet supplies, and healthcare products.