Pilakoutas Group unveils renovated BMW Retail.Next showroom in Nicosia

On October 9, 2026, the Pilakoutas Group officially unveiled its fully renovated showroom for BMW, MINI, and BMW Motorrad in Nicosia, Cyprus. The facility has been redesigned according to the international BMW Retail.Next philosophy, aiming to transform the traditional car dealership into an immersive experience space. The unveiling ceremony was attended by senior BMW Group executives, including Senior Vice President Bernhard Kuhnt and President & CEO of BMW Group Central and Southeastern Europe, Dr. Alexander Wehr.

The new showroom focuses on personalized customer service by integrating architecture with advanced digital technology. This environment is designed to allow visitors to interact with vehicle models and explore customization options in a seamless manner. During the event, Charalambos Pilakoutas, CEO of the Pilakoutas Group, emphasized the company's long-standing four-generation history in the automotive sector. This renovation marks a significant transition for the group, shifting the focus from simple vehicle exhibition to a holistic customer-centric experience that bridges the physical and digital retail worlds.