Lionel Messi names ten emerging football talents in new campaign

In October 2026, football legend Lionel Messi collaborated with Adidas to spotlight ten young players identified as the future stars of the sport. This initiative, described as ten chapters rewriting the future of football, aims to highlight emerging talent across the globe to fans and professional scouts.

The selected athletes are Tomás Aranda, Can Uzun, Gilberto Mora, Max Dowman, Zavier Gozo, Jesús Rodríguez, Kees Smit, Chloe Sarwie, Giovanna Waksman, and Lotta Wrede. This announcement follows Messi’s recent emotional farewell to international football, which concluded with a final appearance for the Argentina national team in a friendly victory against Benin.

The endorsement has generated significant international attention, with experts and fans closely monitoring the professional trajectories of these ten individuals. While the list serves as a personal endorsement by the 39-year-old icon, it is expected to influence the market value and scouting interest for these players as they progress in their respective careers.