Mall of Cyprus launches blood donation awareness campaign

On October 13, 2026, the Mall of Cyprus announced a new social media campaign in collaboration with the Cyprus Blood Centre. This initiative aims to address the ongoing challenges the Blood Centre faces in collecting sufficient blood supplies by encouraging public participation in regular donation drives.

The campaign, titled "Something important is happening here," is part of the mall's broader environmental, social, and governance (ESG) strategy. It builds upon the existing partnership between the two organizations, where the mall serves as a recurring venue for blood donation events. By leveraging its digital platforms, the shopping center seeks to promote the value of blood donation, allowing visitors to integrate the act of volunteering into their regular visits to the facility.

This effort highlights the necessity of sustained community involvement to maintain critical blood reserves in Cyprus. While no specific end date was announced, the collaboration reinforces the commitment of the Mall of Cyprus to Corporate Social Responsibility, positioning the venue as an active participant in public health support.