Marina Tziakouri discusses leadership and corporate marketing at EKO

Marina Tziakouri, Head of Marketing at EKO, recently shared her perspectives on the evolving business landscape, emphasizing the challenges and opportunities presented by the global energy transition, technological advancements, and shifting consumer needs. In her analysis published on October 13-14, 2026, she noted that the primary role of marketing in this environment is to translate significant industrial shifts into meaningful communication while maintaining the brand's identity and credibility.

Addressing the role of female leadership, Tziakouri rejected the concept of a specifically "female" style of management. Instead, she defined leadership as a core responsibility toward colleagues, the organization, and strategic decision-making. She advocates for an environment where professional women can pursue their ambitions without being forced to compromise on other aspects of their personal lives. Throughout her career, she highlights consistency, adaptability, and empathy as essential leadership qualities for navigating modern corporate structures. Her remarks reflect a broader focus on how companies must evolve to stay relevant in a demanding and rapidly changing market.