Alphamega launches charity campaign for Cyprus Red Cross

On October 15, 2026, Alphamega Hypermarkets announced a new charitable initiative titled "A Small Purchase, a Significant Contribution" to support the Cyprus Red Cross Society (CRCS). This campaign aims to assist the humanitarian organization in funding its Social Welfare Programme, which provides critical aid to vulnerable individuals and families throughout the island.

The initiative involves all Alphamega private-label products and will run across all company locations from October 15, 2026, until November 4, 2026. During this period, a portion of the proceeds from the sale of these specific products will be donated directly to the CRCS to help ensure dignified living conditions for those in need. The CRCS, which is the largest humanitarian organization in Cyprus, has been operating for over 75 years, focusing on social reintegration and the general improvement of quality of life for the underprivileged.

This project represents a continuation of the long-standing cooperation between the retail chain and the aid organization. Through this ongoing support, the hypermarkets intend to encourage community solidarity by transforming everyday grocery shopping into a method of active social contribution.