Alphamega supermarkets launch charity campaign for the Cyprus Red Cross

On October 15, 2026, Alphamega supermarkets announced the launch of a new charity campaign titled 'A Small Purchase, A Significant Offer.' The initiative, which takes place across all Alphamega store locations, is scheduled to run from October 15 through November 4, 2026.

During this period, a portion of the proceeds from all private-label products sold by Alphamega will be donated to support the Social Welfare Program of the Cyprus Red Cross (CRC). This collaboration aims to provide essential resources for vulnerable individuals and families currently being assisted by the organization.

The Cyprus Red Cross, recognized as the largest humanitarian organization in Cyprus, has been active for over 75 years, focusing on social reintegration and the improvement of living standards for those in need. By integrating charitable contributions into everyday consumer purchases, the campaign seeks to foster social solidarity. The partnership reflects a continued commitment by the supermarket chain to assist the humanitarian efforts of the Cyprus Red Cross.