Aris Thessaloniki agrees to stadium naming rights deal with Novibet

Aris Thessaloniki FC has reached a significant commercial agreement with the betting company Novibet regarding the naming rights of its historic stadium, Kleanthis Vikelidis. Announced on October 20, 2026, the deal marks the first time in the club's history that the stadium will carry a sponsor's name.

Under the terms of the agreement, the facility will be officially renamed to "Novibet Kleanthis Vikelidis." This arrangement is designed to balance the new commercial partnership with the preservation of the venue’s long-standing identity and historical significance. The club emphasized that the iconic name of the stadium will remain part of the new title.

Official confirmation of the deal is expected in the coming days as the club prepares to formalize the partnership. This move represents a major strategic step for the Thessaloniki-based club, aiming to enhance its commercial revenue through association with a prominent brand while maintaining its link to its fan base and tradition.