Lidl Cyprus launches new points loyalty program

Lidl Cyprus officially introduced its new "Lidl Points" loyalty program on October 22, 2026, integrated directly into the existing Lidl Plus mobile application. This new feature allows customers to earn points on every purchase, which can be redeemed for various rewards alongside the app's existing discount coupons and benefits.

The system operates on a straightforward mechanism where every euro spent equates to one point. To benefit shoppers, the company implemented a round-up logic, meaning any fraction of a euro is counted as a full point. For instance, a transaction totaling €1.01 will automatically generate two points. Customers can accrue these rewards by scanning their digital Lidl Plus card or providing their mobile number at the checkout counter.

This initiative aims to provide shoppers with greater flexibility and more opportunities for savings. The program is fully digital, requiring no physical cards or paper coupons, ensuring a seamless experience for users across Cyprus. The digital transformation of the loyalty scheme reflects the company's broader strategy to enhance customer engagement through automated, data-driven reward systems that prioritize user convenience and transparency in pricing and savings.